The overall mission and vision of the company are essential to build out an IP strategy.
Taking into account market and competition, an improved strategic positioning may be achieved. Risk analysis can be performed based upon landscape studies, and if needed later on followed by continued monitoring of key players having a specific technology expertise, or being active within a particular business or application domain.
The IP portfolio is preferably optimized in accordance with the present company’s mission and vision, and hence conform its strategic planning and business objectives. A new technology cluster is e.g. targeted in order to develop a new business line or product range. Depending on factors such as time-to-market, present technological background and existing strengths and directives, this new technology is either completely developed in-house, or could be accomplished by licensing in the required technique.
The way often significant investment in intellectual property can be turned into a profitable scenario should be part of the IP strategy. Moreover, it is anticipated, how the intellectual property that is going to be built out throughout the years, can eventually be valorized and lead to monetization.
With respect to financial issues, existing national tax regulations should be considered, as they encourage innovation and intellectual property awareness by providing an incentive for companies’ locally granted and exploited patents.
